Category: Consumer Behavior
The Surprising Psychology of Christmas Advertisements
In the long history of advertising, plenty of commercials have annoyed and even enraged their audiences. Only a select handful, however, have produced the kind […]
Try Not to Spend Your Annoying Pennies, It Adds Up
By Jay Zenkic, Ph.D. with Nicole Mead, Ph.D. Have you ever found yourself spending money just to get rid of it? This might sound ridiculous, […]
6 Things Every Black Friday Shopper Should Know
Source: RDNE Stock Project/Pexels Globally, Black Friday and Cyber Monday are mega-sale events. In 2022, over 87 million people in the U.S. shopped online, and […]
How Consumers’ Emotional Responses Guide Decision-Making
The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have […]
Wordsworth Saw It Coming |
Source: Dex Planet / Pexels The other night, I was watching a news program on TV when an ad came on. I switched the channel […]
Navigating the Crypto Labyrinth: Opportunities and Traps
In the ever-evolving realm of technology and finance, cryptocurrency stands out as a revolutionary yet highly controversial innovation. The allure of cryptocurrency resembles that of […]
Help Me Yesterday: Evolving Mental Health Consumer Demands
This is Post 1 of 2 introducing the “Push Paradigm.” More resources; worse outcomes In an era defined by an unprecedented influx of resources, funding, […]